DLUT International Summer/Winter Session

Introduction to Marketing

  • 课程中文名:市场营销导论
  • Course Description
  • This course provides an opportunity for students to discover the concepts and theories necessary for understanding the fundamental principles of marketing. Analysis of the marketing functions of price, promotion, place, and product is developed. Topics also covered marketing orientation, marketing-mix, relationship marketing and service logic, behavioral theories of customer response and strategic frameworks of customer brand management. Students will get a broad introduction to realities of modern marketing in contemporary situations.

  • Textbook(s)
  • Marketing: Real People, Real Choices, 8th Edition
    Greg W. Marshall, ISBN-10:0132948931 / ISBN-13:9780132948937

  • Instructor
  • Email: Song Xiaobing | Dalian University of Technology